Sales Representative Cover Letter Samples

A good cover letter makes an impression on readers. It’s how you get your foot in the door, and moves your resume to the top of the stack. Just restating the information in your resume won’t cut it. Let your personality shine and give specific examples of why you are the best candidate out there. The professional sales representative cover letter sample below is a great reference point for writing your own eye-catching cover letter. Incorporate the tips in the writing guide that follows it, and crafting the perfect cover letter will be simpler than you could have imagined.

Professional Sales Representative Cover Letter Sample

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Sales Representative Cover Letter Must-Haves

If you aren’t able to sell yourself in your cover letter, it’s going to be hard to convince companies that you will be able to sell their products. That’s why it is important to show, not tell, the recruiting manager that you are a great salesperson using concrete examples. You will notice in the professional sales representative cover letter sample above that the introduction paragraph should explain why you want the job and why you are qualified for it, the next paragraph should illustrate this point through examples of your skills and experience, and you should end with a strong closing statement. Always thank the reader for his or her time. Your personality should come through in the cover letter, but make sure to keep the tone professional.

Best Action Verbs for a Sales Representative Cover Letter

As in the professional sales representative cover letter sample, action words make your letter more engaging and help paint a picture for the reader, so try including verbs such as communicate, maintain, sell, close, identify, address, assist, and respond.

Cover Letter Text

Dear Blue Steel,

As cheesy as it sounds, I think sales is in my blood. I have spent 10 years working in the field, and I can’t imagine doing anything else. I love what I do, and I am very good at it. I’d love the chance to bring my skills, experience, and drive to the sales team at Blue Steel. In the three years I spent working in B2B sales at my last job, I maintained a lead conversion above 75 percent every quarter. This made me one of the company’s top sellers. I think the key to my success was that I learned to love and believe in the products I sold. This came across to customers and made my job not just fun but easy. I am familiar with Blue Steel’s products, and your commitment to quality would make them a pleasure to sell. Communicating product benefit, addressing customers’ reservations, identifying qualified leads, and closing sales are my areas of expertise. I think I would be a strong addition to Blue Steel’s sales team and look forward to the chance to further expand your reach in the Dallas market. I welcome the chance to discuss this opportunity further in person. Thank you for taking the time to consider my application.

John Doe

Sales Representative Cover Letter

Sales Representatives work for a variety of companies and are in charge for promoting and selling products and services. Common work activities listed on a Sales Representative resume are scheduling appointments, identifying customer needs, negotiating contracts, cultivating the relationship with existing customers, placing orders, analyzing sales trends, and making sure sales targets are met. Constant training is required in order to fine-tune their selling abilities.

An example cover letter for Sales Representative makes display of qualifications such as:

  • The ability to sell and negotiate
  • Networking skills to collect new contacts
  • Attention to details and accuracy
  • Professionalism and business acumen
  • Being able to get over customers who turn them down
  • Self-confidence and strong motivation
  • The ability to work independently and as part of a team
  • Excellent communication and people skills

A sample cover letter for Sales Representative emphasizing the most important skills in the industry appears below.

For help with your resume, check out our extensive Sales Representative Resume Samples.

Dear Mr. Bentz:

Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly impact your organization as your next Sales Representative.

Strategizing new business opportunities, achieving product expertise, and creating key customer and supplier relationships define my career accomplishments. My experience in prospecting and securing new accounts—while consistently providing exceptional client service and boosting the bottom line—positions me to surpass even your highest sales objectives.

Highlights of my experience include the following:

  • Successfully maintaining a career-long record of consistently meeting and surpassing sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.
  • Forging trusting and enduring relationships with customers, dealers, and management teams to maximize client retention and satisfaction.
  • Utilizing superior communication, presentation, and time management skills to achieve maximum sales and the highest level of customer loyalty and referrals.

Confident in my ability to swiftly stimulate new business opportunities by delivering dynamic presentations and building enduring client connections, I am prepared to greatly contribute to your corporate sales goals. I look forward to discussing my qualifications with you further in the near future. Thank you for your consideration.


Erick C. Kohler

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